Trying to Find the Best Gift Many years ago I worked for Lillian Vernon who built a hugely successful mail order business. Lillian had a knack for choosing things to put in her catalog that women wanted. When asked for the secret to her success she said, “I put things in the catalog that I want for myself.” For you guys out there who are smiling thinking this means you can buy your wife a new chainsaw for Christmas, remember Lillian was a woman selling to women. Forget about the chainsaw. What is the best gift you’ve ever been given? ...